To establish a reliable and trustworthy relationship with customers through adopting TQM (Total Quality Management Approach) in the workplace.


To be the market leader providing excellent customer service, manufacturing high quality products and fulfill commitment to buyers in abroad and local


The company is guided by following norms to generate maximum shareholders value.

INTEGRITY- we act with high integrity, energy and passion.

EXCELLENCE- we consistently look for better ways to do things.

OUR COMMUNITY- we support the communities in which we operate.

CUSTOMERS-we build strong relationships and deliver value to customers.

SAFETY- we act consciously everyday to keep our teams and ourselves safe.

SUSTAINABILITY- we understand the bigger picture and add value to the bottom line.

OUR PEOPLE- we work together as part of a high performing team and deliver what we promise.